Digital
Turning ambitious ideas into working software.
Our digital solutions arm partners with businesses to navigate the complexities of the digital world and solve core challenges through technology — practical work, delivered by people who ship.
Industry depth: Telecom (VAS), real estate, medical, e-commerce, entertainment, and gaming/esports.
- Concept building & strategy
- We shape an idea into a realizable concept, with a feasible solution document and an implementation plan behind it.
- Branding & media production
- Brand identity, design and strategy, plus video and animation content produced in house.
- Tech solution development
- Scalable, secure builds for mobile, web and desktop platforms.
- Technology as a service
- Access our development team through flexible models — equity partnerships or turnkey projects.
- Service optimization
- Our data analysts evaluate live performance and recommend the changes that move the numbers.
- Digital transformation
- We digitize internal processes for enterprises using agile methods, so delivery stays smooth and quick.
Hardware
Inventing the future of technology.
Our innovation and manufacturing division, born from a passion for technology and gaming. We handle the entire lifecycle of a consumer electronics product — initial concept, engineering, manufacturing and market launch.
Also known as PN Labs, the engineering team behind PlayNation and PAX.
- Concept & industrial design
- From first sketch to a chassis and enclosure ready for tooling.
- Electronics engineering
- Schematic capture, PCB layout, embedded firmware and power systems.
- Prototyping & validation
- Working units built and tested against the standards the product will ship into.
- Manufacturing
- Local production runs with the documentation, sourcing and quality control behind them.
- Launch
- Packaging, compliance paperwork, pre-orders and go-to-market, taken through to first customer delivery.
Trading
A reliable bridge between manufacturers and markets.
Our commercial trading and distribution wing sources high-quality products and moves them, locally and internationally. Two directions, one operation.
Current export portfolio: premium Egyptian cotton linens, the PlayNation Box, and a curated selection of cosmetics.
- Market gateway
- We take premier Egyptian products to the international stage and find them the right shelf.
- Logistics & fulfillment
- Shipping, customs and documentation managed end to end, from Egypt to the destination market.
- International partner network
- Established distributor relationships that put your product in front of the right audience.
- Supplier discovery & vetting
- Need to import? We research the global market and come back with the best deal on quality and cost.
- Negotiation & quality assurance
- We handle the contract and inspect the goods before anything is shipped.
- End-to-end management
- Order placed to final delivery, with a single point of contact throughout.